University of Arkansas at Pine Bluff Bell Tower logoEmerging Scholars Leadership Institute
Two complete directions
One platform

A design decision for ESOS

A place to belong.
A way to move forward.

We have designed two ways the program could feel from the first visit through the work scholars and staff do every day. Today we want to see which one feels right for ESLI.

See the directions
Campus RecordOpen Threshold

The choice

Two ways in.
Two ways through.

Both directions cover arrival, sign-in, scholar tools, staff work, director views and reporting. They use the same fictional records, so the experience and visual language are what change.

A / CAMPUS RECORD01

The work you do here goes with you.

Illustration of scholars preparing together at a campus tablePeople and possibility, at the center

Warm, editorial and rooted in the people of the program. The pages read like a living record of events, opportunities and progress.

Open Campus Record
B / OPEN THRESHOLD02

See the next step.
Take it.

Bold, focused and built around the action in front of you. Clear paths help people move from seeing what matters to doing it.

Explore Open Threshold

Across the platform

A direction has to work everywhere.

Open the same moment in both directions. Start with the entrance, then see how the choice shapes the day-to-day experience.

Explore the full platform

Choose a screen.
Switch directions.

The screen below is interactive. Open it full size to explore more, including a phone view.

Open full size ↗

Designed for UAPB, structured to travel

University. Program. Platform.

01

UAPB

The full Bell Tower–wordmark, sourced from UAPB’s website, identifies the university on public screens. We still need Communications to confirm the final asset and use.

02

ESLI

The program brings its people, voice and opportunities. The program Arch remains separate from the university logo.

03

ESOS

The underlying tools and record meanings can support another university’s program without making its identity look like UAPB’s.

For our discussion

Which direction should lead?

Which one feels like a place scholars would return to, and a tool staff could use every day? Tell us what feels right, what needs work, and whether the UAPB, ESLI and ESOS relationship is clear.

A / Campus RecordB / Open Threshold

This design preview uses fictional records; it does not send email or change production data. The photograph is illustrative. The UAPB logo file is from the university’s website and is shown without alteration; UAPB’s brand standards call for Communications to supply and confirm official artwork for use. Final color calibration and production sign-off remain open.